منابع مشابه
Interactivity on the Nets
What makes computer-mediated groups tick and/or stick? To what degree are computermediated discussants really sustained “groups”? Does the grouping quality reflect anything beyond technical structure? Are technical structure and grouping related? How do threads define groups, or viceversa? Does any of this change between academic and commercial networks? We propose that one useful perspective f...
متن کاملTaxonomy of Interactivity on the Web
One of the most talked about characteristics of the Internet as a new medium is interactivity. The term, interactivity, pops up in almost every article that discusses the Web. However, if you read those articles carefully, you’ll notice that different people use the term, interactivity, quite differently. The paper attempts to clarify the meanings of “interactivity” in relation to the Web, by i...
متن کاملEffects of Interactivity on Website Involvement
This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of int...
متن کاملIdentifying Product Opportunity Based on Interactivity
In the process of developing innovative product concepts, user's needs and technology has been generally regarded as a major driver of innovation [2,9]. And although interaction, being the contact point of the actual user and products or services, has a very high significance, they have been overlooked because they were considered to be dependent factors of products and technologies. The reason...
متن کاملInterpreting User Inactivity on Search Results
The lack of user activity on search results was until recently perceived as a sign of user dissatisfaction from retrieval performance, often, referring to such inactivity as a failed search (negative search abandonment). However, recent studies suggest that some search tasks can be achieved in the contents of the results displayed without the need to click through them (positive search abandonm...
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ژورنال
عنوان ژورنال: The Journal of Electronic Publishing
سال: 1998
ISSN: 1080-2711
DOI: 10.3998/3336451.0003.312